Prodotto Naturale Italiano was born in 1983, when Antonio Bassi (best known as Antonello) started working in the shoes industry.

The company has always been characterized by great care, hard work, competence, and commitment to providing the best products. Today, Prodotto Naturale Italiano can boast a list of clients including a very large number of prestigious names.

PNI collections are created using the best natural materials; their beauty and uniqueness stem from the great care and expertise of people who have always worked bearing in mind the concepts of tradition and precision in order to offer extraordinary products.

The experience of those who have worked using different manufacturing techniques, including handmade and machine-made products, as well as traditional and innovative methods, allows us to combine the modern producing techniques with the most elaborate and careful handmade production techniques.

PNI started to move the first steps on 1998 and on 2000 launched the first collection in Japan, at that time very attempted , which most pays attention to “Made in Italy” and to the quality of products, the willingness to start using natural materials again was finally renewed,then appreciated all over the world.